Not dials. Not hours. Not a retainer. The model is built around a single, honest unit of value: a real conversation with a decision maker at a company that fits your ICP. Here's exactly what that means, what counts, what doesn't, and why it puts you closer to your market than any other channel. And because every call is recorded, the whole thing runs on good faith — if you ever review one and feel it shouldn't count, we'll make it right.
A conversation is any time we reach an actual decision maker or relevant title at an ICP company, deliver the full context of your product or service, ask for the meeting, and earn meaningful back-and-forth about whether it could be worth a look.
Not a voicemail. Not a gatekeeper. Not someone who hangs up before hearing you out. A real exchange with the right person — the moment a name on a list becomes a live opportunity. Because you're only charged when that happens, our incentives point in exactly one direction: getting you in front of your market.
Every conversation is aimed at one thing: booking the meeting.
Miss any one of these, and it doesn't count — you don't pay for it.
No other channel does this. Ads give you click rates. Email gives you opens. Cold calling puts you in a live, two-way conversation with the exact people you're trying to sell — and captures what they actually say about your offer. Every call is recorded and archived, so that feedback becomes an asset you can act on.
Every conversation is captured and stored. Nothing is lost to memory or a scribbled note — you have a growing library of real market reactions to revisit any time.
Hear, in your buyers' own words, what resonates, what confuses, and what's missing. That signal feeds directly back into the product itself — roadmap, positioning, and priorities.
The objections and language that surface on calls become fuel for tighter marketing copy, better messaging, and pitch decks that answer the questions your market is actually asking.
No ambiguity and no gaming the number. Here's every disposition, exactly as we track it.
Every call is recorded and archived. If you go through the recordings and feel one or more conversations shouldn't count — the title wasn't quite right, the context didn't land, whatever it is — just flag it. We'll review it together and reconcile it in good faith, every time. The goal is a count you trust, not one you have to argue about.
Prospect hears the full pitch, meets the qualifying criteria we set together, and agrees to a meeting. We send the calendar invite (ideally accepted while still on the phone), a meeting agenda, and reminder calls and emails ahead of it.
Prospect listened to the full pitch and indicated it was relevant, but didn't agree to a meeting — and agreed to continue the discussion. We send a follow-up and add them to a dedicated warm-lead sequence. Activated leads compound over time: because these prospects already know your offer, calling back through them books meetings at a meaningfully higher rate than brand-new cold leads — so the pipeline grows more efficient the longer we run.
Prospect heard the full pitch and said it isn't for them — and told us why. That "why" is valuable feedback. If they're ICP, we recycle and try again in 4–6 weeks.
A follow-up with a previously activated lead who still understands the full context. Not ready for a meeting yet, but confirms it's still relevant. They stay in the warm sequence until they convert or opt out.
Prospect isn't the decision maker but sees the relevance and names the right person. We find that decision maker, enrich their contact info, and add them to the appropriate sequence.
A prospect missed or cancelled a scheduled meeting, and we successfully rebook it — invite, agenda, tracking, and reminders all handled again.
Prospect ends the call early or otherwise never hears the full context of the product. We recycle the lead and, if they're ICP, try again.
Prospect isn't the decision maker and won't point us to one. We remove them from the sequence.
Prospect indicates their organization isn't a fit for your ICP. We confirm and remove the whole org from sequences (and revisit later if it turns out they were ICP after all).
A secretary, assistant, or anyone who isn't the decision maker. Not a conversation — the number is removed.
Self-explanatory. We keep following up, but it never counts.
The model works best when there's a real offer and a willingness to learn from the market. It's not for everyone — and we'd rather be upfront about that.
We should talk if you…
This likely won't be a fit if you…
Book a call and we'll talk through your offer and show you exactly how a performance-based engagement would run for your business.
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