A look at what performance-based outbound has produced for founders and teams across very different markets — from the trades to AI training to legal tech. Different buyers, same approach: get in front of the right people and book the meeting.
Meetings held across engagements
New pipeline generated
Closed-won revenue
Digital marketing for the trades
PGN, a digital marketing agency built for generator dealers, electricians, and HVAC contractors, was relying on inbound leads alone to fill its pipeline — and it wasn't enough to hit their growth goals.
I called directly into their target market — home generator installers — and pitched PGN's specialized digital marketing solution tailored for generator dealers, opening real conversations and booking meetings with owners who fit their ICP.
AI-powered training simulations
Convergent's founder had never run outbound calling, but he'd reached the point of knowing he had to start experimenting with and scaling up outreach to grow.
I called into HR and training leaders to pitch Convergent's unique AI training model, getting the founder in front of decision-makers at notable organizations — including a confirmed win with Boston Dynamics that also helped secure additional fundraising.
AI for legal defense & claims
OraClaim's founders wanted to scale outreach but weren't confident cold calling could work for them — their buyers are lawyers, famously time-constrained, prickly, and not thrilled to take a random phone call.
They gave a pilot a try and were pleased with the meetings it brought their way. A one-off test turned into a five-month engagement calling into a notoriously tough audience and consistently landing qualified meetings.
Every market is different, but the approach travels. Book a call and let's talk about what performance-based outbound could do for your business.
Book a Call →